This special update is to inform you all about a webinar that our Industry Partner America Outdoors (AO) is putting on next Thursday at 2:00PM EST:
"Coronavirus Response and the Outfitter Industry"
Thursday, March 19, 2:00 pm EST (11:00 PST/ 12:00PM MST)
AO has extended the opportunity to IOGA members to register for a special webinar, whose purpose is to address/discuss effective communications and marketing strategies in response to the coronavirus and its potential impacts on our industry. Presenters will include a crisis communications expert and a panel of outfitters.
The outdoor recreation industry is waiting to see and feel the potential impacts of the Coronavirus. Some of you have already engaged the process of developing your own responses, planning and messaging; some of you have been engaging each other in conversations about aligning responses, and; many of you are likely wrangling with uncertainty regarding the possible severity of the crisis and its impacts, if and how to respond, preempt and prepare your businesses and guests.
The future is big country, and full of possibilities. But it is safe to assume that the effects of the Coronavirus crisis will be felt by our industry, to whatever uncertain degree. However, we can plan and act proactively to mitigate those effects and minimize potential negative impacts.
We encourage you to register for the webinar if space allows, and if not, stay tuned for an update once the recording is made available to us (and you all).